How does B2B Marketing differ from B2C?

Paul Webster Advice

When most people think about marketing, the first thing that pops into their mind is probably B2C (Business to Consumer) marketing. The sort of thing you’d find in most everyday transactions, like buying something for yourself online or on the high street. But B2B (Business to Business) transactions are some of the most important in the business world. So, what’s …

3 Times that Marketing Got it Wrong

Paul Webster Advice

Marketing isn’t easy. Whether you’re a small business or a major multinational company, sometimes things can go badly wrong. Here are 3 marketing failures that show marketing at its worst. LifeLock LifeLock is an American identity theft protection company that once got its marketing very wrong indeed. Back in 2006, the company decided to run a bold campaign on the …

3 Times that Marketing Got it Right

Paul Webster Advice

Marketing is the voice of your business. Done right, it can create a real bond between you and your customers and can truly set you apart from your competition. Below are 3 examples of great marketing that really stood out from the crowd: KFC’s apology In February 2018 KFC got into a bit of bother when they couldn’t supply chicken …

People in shape of and arrow

Take it back to basics. Take it back to people.  

Tasha Horton People

In business, I think we sometimes forget that our product, industry, business or service is all about people. We get so caught up in facts, figures and money that we lose sights of what we’re really there for. Whether you’re business to business, business to consumer or business to government, selling a product or service your business is all about people.   They …

How to grow your business with effective market research!

Paul Webster Advice, People

Conducting great market research is essential in moving your business forward and understanding your customers. But trying to research your whole customer base can be time consuming and expensive. That’s where sampling comes in. Sampling chooses a smaller, representative group of respondents instead of trying to research your whole population. This saves you time and money and can give you …

Is your Marketing Strategy right for you?

Paul Webster Advice

Knowing how to market your products can make the difference between a good and a great business. But how do you know which path is the right one for you? Luckily, there’s an answer. Ansoff’s Matrix is a great tool for any business that wants to know how it can best market its products or services. It identifies 4 main …

The 4 things everyone NEEDS to know about marketing!

Paul Webster Advice

Marketing can be a tricky subject. You need to know what your customers want, spot any trends in your industry and be able to respond to them quickly and efficiently. With such a broad scope, it’s easy to get confused. But luckily, there’s a simple concept that lies at the core of all marketing. Coined by Neil Borden, the 4 …